This is Madeline. Madeline runs a super cool consultancy business which supports wedding creatives in all things related to marketing, SEO and writing. She recently asked me to take some business portraits for her to use on her social media channels and website. It was great fun to work with her because we had already met at Snap Photography Festival and talked a LOT about marketing. We have both done some serious time in the corporate marketing world, so we were "singing from the same hymn sheet" when we "touched base" to plan this portrait photo shoot.
As a small business owner myself, and a die-hard marketer, I thought it would be useful to provide some tips on how to plan your photo shoot to ensure that your brand essence comes across.
1.Be clear on what your brand essence is.
This is the most important tip. Every marketing message must begin with being clear on what you offer, who your clients are, what separates you from the competition and what benefit your product / service brings to your client. At the centre of this you will have a short, simple statement about your brand.
2. Wear clothes to reflect the tone of your brand essence.
If your brand is bold and creative, like Maddy's, then wear something like that. Maddy wore a smart-casual bold geometric print dress which shows the commercial nature of what she does, mixed with the fun creative element of the geometric print.
3. Work your brand colours in to the images with subtlety.
If you look at Maddy's website it's very clear to see that she uses hot pink as her brand colour. It's not always possible to actually wear your brand colours, if you can, that's great. But in this case it would have been too much, so we subtly worked in the hot pink by her nail polish, the garden flowers and her stationery.
4. Choose some props that complement your brand and reflect what you do on a day to day basis.
A laptop is an obvious prop for any business headshot, but using props is an easy way to demonstrate the personality of your brand. If you are very environmentally focussed, go for green plants; books or book shelves can imply a depth of knowledge and experience. Madeline's brand is very fun and eclectic, so we went for a lot of bright colourful stationery. She's nearly always on her phone so it was important to get a shot of that in there too.
5. Choose a location that shows where you work and / or where your clients are likely to see you.
Maddy works from her home office, services wedding professionals and often meets clients in coffee shops. For those reasons we chose to shoot in a garden to give a wedding vibe and a very homely looking coffee shop. The location of the images creates familiarity with the clients.
Using just those 5 tips will take you a long way to having some really great, on-brand, creative, business head shots. If you are interested in booking a photo shoot, my packages start at just £110. Drop me an email and we can chat more: firstname.lastname@example.org